A NEW STANDARD FOR SUSTAINABILITY
We are relentless in pursuit of perfection
At Verity, it’s simple. Our engineers have carefully designed a line of packaging options with tried and true - aluminum and stainless steel. These materials are timeless, elevating the user experience and aesthetic of any brand. Even better, these materials are highly valuable in the recycling stream, making them the most likely to get recycled.
While only 5-6% of plastic gets recycled, 34% of aluminum gets recycled (7x Plastic), and 76.4%* of stainless steel gets recycled.
Why? You ask…
Because our recyclers make money from our trash. They don’t have buyers for any of the small pieces of plastic in our bathroom, so they must send plastics to the landfill. Scrap metal on the other hand always has a ready buyer. Since our recyclers make money on metals, most major recycling facilities invest in automated equipment that finds, sorts and collects aluminum and steel to prepare it for a buyer. One of the most important factors that can improve recycling rates is consumer education. If we can get a higher percentage of aluminum into the recycle bin, we can greatly increase recycling rates.
At VERITY we focus on progress over perfection, but we are in a relentless pursuit of perfection. A few key areas where we will always focus on improving:
Increasing recycled content in our raw materials
Reducing our carbon footprint through manufacturing techniques
Improving educational content for our brands to educate consumers. Circularity starts at the recycle bin and consumers need us to help them to understand the recycling system.
Verity is proud to be a member of The American Sustainable Business Network.
ASBN partners with some of the most impactful brands to develop and advocate solutions for policymakers that support an equitable, regenerative and just economy that benefits all – people and planet.